The other day I walked into a local gun store to show them our new Made in America Range Bags….. But what happened next is something we hear far too often, but why?
After the store owner looked at the bag and loved the design, features, and the fact it’s Made in America they said no to the price. As most people know the price for American made goods is marginally higher than goods made in China, Twain, and Vietnam.
We did a less than scientific study on how much more people would be willing to pay for American made textile goods. According to our results, American made goods are only worth about $20 more to customers. This was no surprise as I estimated the results would be $20 or less. However, is twenty bucks enough to cover what it really costs to make American products and still run a business?
Well, let us start with some transparency.
Most textile products are made overseas. This is not new information to most people. We all see ‘Made in China’ on practically everything these days, but why? It’s also not news that most people desire American made goods, so where are the American products?
The products are there but the realistic wholesale prices are between $20 and $40 above what store owners and dealers are accustomed to paying. So by comparison the manufacturer’s suggested retail price (MSRP, if you will) on Chinese made products is what the wholesaler or “dealer price” is for American made textile products.
So you see why we are often told, thanks but no thanks by brick-and-mortar stores.
What’s the problem?
Retail businesses are accustomed to paying low prices for foreign textile goods and making a specific profit margin, in some cases $60+ on a single item.
Problems arise when American made products try to compete with Chinese pricing. In the end, someone is going to make less money, and 9 times out of 10 that someone is the brick-and-mortar business selling the American made goods. So you see when small wholesale/dealer orders are placed for American made goods the per-item price is much higher which scares away many store owners away.
Since the firearms retail industry largely survives on turnover (selling large volumes of products at low margin) they often don’t want to gamble on American made products because of the costs associated with it.
Let’s face it, why would a retail sales store want to tie up a large amount of money in a product that may sit for weeks before selling?
How do we fix this?
We are working with distributors to try to bridge this gap. We are working to communicate the value of boosting the American economy and bringing textile manufacturing back to the USA. With your help, we will be able to not only further our budding business but once again make America the textile capital of the world.
How can I help?
If you like our products and want to see them in your local outdoor stores, gun stores, and ranges, contact your gun stores and let them know about us. You could also drop us a quick line below and let us know what store you frequent so we can reach out to them and let them know their customers want American made products!
We are Americans who want to bring American made goods back to stores.