Lynx Defense Privacy Policy

Effective Date: July 15, 2024 (last updated: April 30, 2026)

This Privacy Policy (“Policy”) describes how Lynx Defense (“Lynx Defense,” “we,” “us,” or “our”) collects, uses, discloses, and protects information about you when you visit or use our websites or mobile applications, purchase our products, interact with our content, contact us, or otherwise engage with our services (collectively, the “Services”).

By using the Services, you agree to the practices described in this Policy.

1) Information We Collect

We collect information in three main ways: (a) information you provide, (b) information collected automatically when you use the Services, and (c) information from service providers needed to complete transactions or provide Services.

A. Information you provide to us

Depending on how you interact with us, we may collect:

Contact and account information

1. First and last name
2. Email address
3. Phone number
4. Mailing / shipping address
5. Account details you choose to provide (if we offer accounts)

Order and transaction information

1. Products purchased, order history, and shipping details
2. Communications about your order (support messages, delivery issues, returns, etc.)

Payment information

1. Payment is processed by Stripe. We do not store your full payment card number on our servers.
2. Stripe may collect and process payment card details and other payment-related information to complete your transaction.

Survey / demographic information (optional)

1. We may request optional demographic information (such as age and gender) on certain forms (for example, surveys) to better understand our customer base and help build more meaningful products.
2. You can choose not to provide this information unless a particular form clearly indicates it is required.

Customer support and communications

1. Information you provide when you email us, use contact forms, or otherwise communicate with us (including the content of your messages and attachments, if any).

B. Information collected automatically

When you use the Services, we may automatically collect certain information, such as:

1. IP address
2. Device type, browser type, and operating system
3. Pages viewed, links clicked, and referring/exit pages
4. Approximate location (derived from IP address)
5. Dates/times of access and activity on the site

We currently use first-party analytics (our own analytics) rather than third-party analytics providers. See Section 6 for more detail.

C. Information from service providers

We may receive limited information from service providers necessary to provide the Services, such as:

1. Payment confirmation, fraud signals, and transaction metadata from Stripe
2. Delivery/shipping updates from shipping and fulfillment partners
3. Email delivery events (for example, delivery or bounce status) from our email service provider (Amazon SES)

2) How We Use Information

We use information for the following business purposes:

Provide and operate the Services

1. Process orders, payments, shipping, returns, and customer support
2. Provide requested products, services, and information
3. Maintain and improve website performance and reliability

Communicate with you

1. Send order confirmations, shipping notifications, and transactional messages
2. Respond to questions, requests, and support inquiries

Improve our products and customer experience

1. Understand how customers use our site and content
2. Use optional survey/demographic information in aggregate to guide product planning and improvements

Marketing (where permitted)

1. Send promotional emails or announcements (you can opt out at any time—see Section 6)

Security, fraud prevention, and legal compliance

1. Protect the Services, our customers, and Lynx Defense from fraud, abuse, and unauthorized access
2. Comply with legal obligations, enforce agreements, and resolve disputes

3) How We Disclose Information

A. We do not sell or rent personal information

We do not sell, rent, or lease customer personal information to third parties.

B. We do not share personal information for independent third-party marketing

We do not provide your personal information to third parties for their own independent marketing purposes.

C. We share information with service providers (only as needed)

We may share information with vetted service providers that help us operate the Services and run our business, including:

1. Payment processing: Stripe
2. Email delivery: Amazon SES
3. Site performance and security: Cloudflare
4. Shipping / fulfillment partners: carriers and logistics providers as needed to deliver orders
5. Hosting and infrastructure providers: vendors that host or store data for the Services
6. Customer support tools: if used to manage support requests

These providers are permitted to use personal information only to perform services on our behalf and are required to protect it.

D. Legal and safety disclosures

We may disclose information if we believe doing so is reasonably necessary to:

1. Comply with law, legal process, or governmental requests
2. Enforce our terms, policies, or agreements
3. Detect, prevent, or address fraud, security, or technical issues
4. Protect the rights, property, and safety of Lynx Defense, our customers, or the public

4) Firearm-Related Data

We respect customer privacy, especially in a sensitive industry.

We do not collect or store firearm serial numbers, nor do we maintain firearm ownership records beyond what is required to complete a transaction.

See Section 5 for additional information about firearm data in the Lynx Defense Range App, including how serial numbers are handled.

5) Lynx Defense Range App

The Lynx Defense Range App ("Range App") is a mobile application that helps you track firearms, ammunition, gear, maintenance, and range trips. This section describes privacy practices specific to the Range App.

A. Information collected by the Range App

When you use the Range App, we collect:

Account information

1. Email address
2. Name (or display name)
3. User ID

If you sign in using Sign in with Apple, we receive your Apple ID, email address (or a private relay email if you choose to hide your email), and name as provided by Apple.

Inventory and activity data

1. Firearms (make, model, caliber, purchase date, notes, round count)
2. Ammunition inventory (brand, caliber, quantity)
3. Gear and accessories (name, category, notes)
4. Range trip logs (date, location, firearms used, rounds fired, notes)
5. Maintenance records (service type, date, notes)
6. Checklists you create

Target grading (optional feature)

1. Photos of shooting targets captured via camera or selected from your photo library
2. Target scores and hit analysis

B. Information stored only on your device

Serial numbers are never uploaded to our servers. Firearm and gear serial numbers entered in the Range App are stored exclusively on your device and are not transmitted during sync or backup. This data remains entirely under your control.

C. How Range App data is used

We use Range App data to:

1. Sync your inventory and activity across devices
2. Provide target grading and scoring analysis
3. Display your order history from the Lynx Defense store (read-only)
4. Improve app functionality and fix issues

D. Camera and photo library access

The Range App may request access to your device camera or photo library to:

1. Photograph shooting targets for the target grading feature
2. Attach photos to firearm records

Target photos submitted for grading are transmitted to our servers for processing. You control when and whether to use this feature.

E. Data sync and storage

Range App data (excluding serial numbers) is synced to our servers to enable:

1. Backup and recovery
2. Access across multiple devices
3. Continuity if you change devices

Data is transmitted over encrypted connections (HTTPS) and stored on secure servers.

F. In-App Purchases

The Range App offers optional premium features via in-app purchase. Purchase transactions are processed by Apple. We receive confirmation of your purchase but do not receive your payment details.

G. Deleting your Range App data

You can permanently delete all Range App data directly within the app:

1. Open the Range App
2. Go to Settings
3. Tap "Delete Account"
4. Confirm deletion

This removes all your Range App data from our servers, including firearms, ammunition, gear, range trips, maintenance records, checklists, and target scores. It also signs you out of all devices.

What is preserved: Deleting your Range App account does not delete your Lynx Defense store account, order history, or other e-commerce data. To delete your store account entirely, contact us using the information in Section 14.

What is not recoverable: Serial numbers and any data stored only on your device are not backed up to our servers and cannot be recovered after deletion or device loss.

6) Cookies, Similar Technologies, and Analytics

A. Cookies and similar technologies

We may use cookies and similar technologies (for example, local storage) to:

1. Keep the site functioning correctly
2. Remember preferences (where available)
3. Maintain security
4. Support basic performance measurement and debugging

Some cookies are necessary for the Services to function properly. If you choose to disable cookies in your browser, portions of the Services may not work correctly.

B. First-party analytics

We currently use first-party analytics (analytics we run ourselves) rather than third-party analytics platforms. These analytics help us understand site usage and improve performance.

C. Future marketing pixels / targeted advertising

We may choose to add advertising pixels or targeted advertising tools in the future. If we do, we will:

1. Update this Policy to reflect the new practices, and
2. Implement an appropriate notice and consent mechanism where required by applicable law.

(As of the effective date listed above, we do not use third-party ad pixels for cross-site targeted advertising.)

7) Email and Marketing Communications

A. Transactional emails

We may send emails related to your orders and account activity (for example, order confirmations, shipping updates, and support responses). These are not marketing emails.

B. Marketing emails

If you receive promotional emails from us, you can opt out at any time by:

1. Clicking the unsubscribe link in the email, or
2. Contacting us using the information in Section 11

C. Email engagement data

To help us improve email delivery and communication quality, we may receive information about email delivery events (for example, whether an email was delivered or bounced). We do not currently use third-party tracking for targeted advertising.

D. SMS/Text Message Communications

Our SMS text messaging program is restricted to subscribers who are 18 years of age or older. If you opt in, you may receive promotional text messages, back-in-stock alerts, and transactional messages (such as order confirmations and shipping updates) at the phone number you provide. You can opt out at any time by:

1. Replying STOP to any text message from us
2. Updating your SMS preferences in your account settings
3. Contacting us at [email protected] or (919) 701-9411

Message and data rates may apply. Message frequency varies. For full SMS program details, see our SMS Terms & Conditions.

SMS opt-in data and consent will not be shared with or sold to any third parties or affiliates for their marketing purposes.

When you opt in to our SMS program, we record the date and time of your opt-in, the page URL where consent was provided, and the timestamp of your age confirmation (18+). This information is retained as evidence of consent and age verification for the duration of your subscription.

8) Data Retention

We retain personal information only for as long as reasonably necessary to:

1. Provide the Services
2. Maintain business records
3. Meet legal, tax, accounting, and compliance obligations
4. Resolve disputes and enforce agreements
5. Maintain security and prevent fraud

Retention periods vary depending on the type of information and the reason we collected it.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure.

Examples include:

1. Encryption in transit (such as TLS/SSL) where applicable
2. Security and performance services (such as Cloudflare) to help protect the Services

No method of transmission or storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

10) Your Privacy Rights and Requests

Residents of certain U.S. states may have additional privacy rights under applicable laws (which may include rights to access, correct, delete, or obtain a copy of personal information, and to opt out of certain processing in specific circumstances).

A. Submitting a privacy request

You may submit a request by:

1. Using our contact form: https://lynxdefense.com/contact/
2. Emailing us: [email protected]

Please include:

1. Your name
2. The email address and/or order information associated with your request
3. The specific request you are making (access, deletion, correction, portability, etc.)

B. Verification

To protect your privacy, we may need to verify your identity before responding. Verification may include confirming information associated with prior orders or communications.

C. Types of requests you may make (where applicable)

Depending on your location and applicable law, you may have the right to:

1. Access the personal information we hold about you
2. Correct inaccurate personal information
3. Delete personal information (subject to exceptions)
4. Obtain a copy of certain personal information (data portability)
5. Opt out of certain processing (where applicable)

D. Deletion request exceptions

We may deny or limit deletion requests when retaining information is necessary to:

1. Complete a transaction, provide a requested service, or perform a contract
2. Detect or prevent fraud and security incidents
3. Debug and repair issues
4. Comply with legal obligations (tax, accounting, warranty, recordkeeping)
5. Exercise or defend legal claims
6. Use information internally in a lawful manner consistent with the context in which it was provided

E. Non-discrimination

We will not discriminate against you for exercising applicable privacy rights.

11) Children’s Privacy

Our Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it.

12) External Links

Our Services may contain links to third-party sites. The Range App may link to the Lynx Defense website or other external sites. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies when you leave our Services.

13) Changes to This Policy

We may update this Policy from time to time to reflect changes to our practices, technology, or legal requirements. When we make changes, we will update the “Effective Date” (and/or “last updated” date) at the top of this Policy. If changes are material, we may provide additional notice as required by law.

Your continued use of the Services after an update means you accept the revised Policy.

14) Contact Us

If you have questions or concerns about this Policy or our privacy practices, contact us at:

Lynx Defense

103 N Raiford St

Selma, North Carolina 27576